Injury Prevention
Turns out, running injuries are a big problem.JPG
Most people grow up wearing shoes and are accustomed to an athletic shoe with a cushioned heel. Because of this, 93% most people run with a heel strike.

However, science has demonstrated that the mid-foot strike is 2x biomechanically safer at reducing the risk for overuse injury as compared to a heel-foot strike.
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When a person lands with a forefoot strike, the foot is more in line with their knee, hip, and lower back, as compared to a heel strike. This means each joint is better supported under a person's center of gravity. 
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Without Celer: Initial jolt felt by knees and hips when making ground contact.

With Celer:

Smooth loading curve; Safer for your joints.

Running with a forefoot strike also reduces initial impact forces absorbed by the lower extremity joints at ground contact.  These repeated impact is correlated with overuse injury. 
[1]
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Due to the proprietary material properties and wrapping configuration of the Celer foot resistance band, the foot is placed in slight plantarflexion to promote a mid-foot to forefoot  strike/ landing.  
[2,3]
Unlike a traditional orthotic, the Celer adds support to the metatarsal and calcaneal regions of the foot, thereby strengthening the foot's longitudinal arch while also functionally supporting it in a way that resists excessive lateral motion- a motion correlated with with injury and wasted energy. 
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Resources:

[1] http://www.barefootrunning.fas.harvard.edu/
[2] The effect of minimal shoes on arch structure and intrinsic foot muscle strength. Elizabeth E. Millera et al. Journal of Sport and Health Science. Volume 3, Issue 2, June 2014, Pages 74–85.
[3] Barefoot and shod running: their effects on foot muscle kinetics. Jonathan Sinclair. The Foot and Ankle Online Journal 8 (2).