Celer Origins

The Mind Behind Celer
Hi, I'm Sarah. 
Originally from Upstate NY, I attended Georgia Tech on academic scholarship to study biomedical engineering, and I was fortunate to be able to compete on the D1 cross country/ track and field team beginning my sophomore year. Growing up I was heavily involved in athletics, yet plagued by foot injuries beginning at just 9 years old.  
 
Rather than look to immediate solutions for my overuse injuries, I became enamored with the why.
I realized it wasn't so much my current shoes that was causing injury, but the way I ran because I grew up wearing shoes. I needed to change my foot strike and subsequently my entire gait, but I didn't even know where to start.
 
When I get onto something, I can't stop. I've spent years researching the why, and years more determining the solution. I'm proud to say I've been injury free since I started to wear Celer.
My Entrepreneurship Journey in the NYU Stern Accelerator Program

Celer (pronounced "Sell-Air") means quick and swift in Latin and is the first athletic company to utilize active resistance to realign and retrain joint movement during sport. 

My experience as an entrepreneur in the NYU Stern accelerator program has been extremely rewarding yet also highly challenging. Every day I am forced to step out of my comfort zone. Though our Instagram (@MoveCeler) may tell a different story, my comfort zone is working behind the scenes. I like thinking of new ideas, researching, and understanding insights. As the founder of an athletic start-up, I realized that growing a business is all about making personal connections...